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I got the chance to review the All Day Every Day Pant from Public Rec late last year.
It's a good thing I was able to get my hands on a test pair when I did, because anyone who wants to try them now will have to wait a little bit. Public Rec's flagship product, its ADED Pant, currently has a 1,200-person wait list.
Since launching a Kickstarter campaign in 2015 (Public Rec surpassed its $15,000 goal by more than $160,000), things have moved fast for the company.
In 2016, it expanded from one item to five, adding a henley, hoodie, tee and bomber jacket to its roster of comfort clothes that are nice enough to wear in public.
I recently got to ask Public Rec's founder Zach Goldstein, a former investment banker, a few questions about the company and how it's grown over the past year. I wanted to know how Goldstein decided what products to expand into next, and the process to develop them. "We thought, what are the basics for men and how can we make them better?" he told me. "We spent 12-18 months developing each garment we've released so far.”
When I asked about the keys to succeeding in a crowded marketplace, Goldstein added, "We spend a ton of time researching, developing, and testing fabrics to ensure they are incredibly soft and stretchy and suitable for the environment they will live in. Every garment we're making has already existed in some format for a long time, so we put a ton of thought into how we can do each differently and better."
And it's safe to say business is going well.
"We've sold thousands of garments, and we can't keep the pants in stock. Our last batch of pants arrived in October 2016 and was supposed to last us four months. We sold out in one month.” Goldstein told me. He added that customers can pre-order the ADED Pant and get on the waitlist at a 10% discount right now.
Public Rec's new offerings are well worth your attention, too. The Politan Hoodie is amazingly comfortable, and I'm a big fan of the Go-To Henley as well.
As for the future, things are looking good. Goldstein says the brand is hoping to quadruple its revenue in 2017, and has a few new partnerships and products in the works to be unveiled later this year.
For right now, Goldstein simply wants to get his company's products out to more people.
You can check out all Public Rec has to offer here, and you can join the 1,200-person waitlist for the company's massively popular All Day Every Day Pant here.
Tyler Lauletta Tyler Lauletta is a sports reporter for Business Insider covering everything from the latest in NFL trades to the NBA playoff race to that weird rugby highlight you don't quite understand but know to be impressive. Hailing from Philadelphia, he is a known Truster of The Process. He graduated from Temple University. You can contact him at tlauletta@businessinsider.com with your questions, pitches, or if you ever feel like gloating after your favorite team beat the Philadelphia 76ers. Read more Read less Read the original article on Insider Picks. Copyright 2017. Follow Insider Picks on Twitter.ncG1vNJzZmivp6x7o8HSoqWeq6Oeu7S1w56pZ5ufonyowcidnKxno6nGrbGOqaybpJmYerOxwmanqKiloa6zecyepaxlo6yyosDPmqWtq12srqrAjKWgrKxdZ31yg4xq